The guys at Ben and Jerrys, or their marketing people, cam up with a fantastic idea. They use your extra twitter characters is include a link and message about fair trade. Genius, and sure to spread like wildfire.
It’s important to that organisations remember that twitter is about interaction and not a means of shouting from the roof tops. The same old stuff being peddled just wont work. Good to see an creative idea like this one.
Liam
